According to the Conway Center for Family Business, family-owned businesses account for 50% of the U.S. gross domestic product and makeup approximately 80% of all business enterprise. The 2015 Edelman TrustBarometer study found that consumers trust family businesses 30% more than they trust large corporations (at least in the industrialized world). (more…)
Without a doubt, each time I do speaking engagements for social media or specifically Instagram marketing, I get the inevitable question: Is there a tool that can help me preschedule posts?
With the onset of Hootsuite—one of our favorite social media management tools used by more than 10 million users around the world, people have gotten used to being able to slate tweets, Facebook or LinkedIn posts ahead of time.
Automation at its finest (until it’s NOT … check out our friend Scott Stratten’s famed anti-automation rant: Mannequin Networking – Why Twitter Automation Is Bad), savvy social media users know how to use the best of Hootsuite—and its automated publishing functionality—without being spammy or offensive. But it is a fine balance, one, not easily achieved. (more…)