Instagram Strategy For Launches + Special Events

A few weeks ago, Chelsey and I put together a custom Instagram strategy—a mere 45 pages of exactly how to setup the account, what to post, which hash tags to use, and how and when to track and measure performance, etc., for a client whom we dearly love.

During this exercise, a strategy was rediscovered that we felt inspired to unpack and share with you. This particular strategy isn’t a new one but it works beautifully, it’s easy and it’s one that you’ll greatly benefit by adding to your Instagram marketing toolbox. (more…)