A few weeks ago, Chelsey and I put together a custom Instagram strategy—a mere 45 pages of exactly how to setup the account, what to post, which hash tags to use, and how and when to track and measure performance, etc., for a client whom we dearly love.
During this exercise, a strategy was rediscovered that we felt inspired to unpack and share with you. This particular strategy isn’t a new one but it works beautifully, it’s easy and it’s one that you’ll greatly benefit by adding to your Instagram marketing toolbox.(more…)
Without a doubt, each time I do speaking engagements for social media or specifically Instagram marketing, I get the inevitable question: Is there a tool that can help me preschedule posts?
With the onset of Hootsuite—one of our favorite social media management tools used by more than 10 million users around the world, people have gotten used to being able to slate tweets, Facebook or LinkedIn posts ahead of time.
Automation at its finest (until it’s NOT … check out our friend Scott Stratten’s famed anti-automation rant: Mannequin Networking – Why Twitter Automation Is Bad), savvy social media users know how to use the best of Hootsuite—and its automated publishing functionality—without being spammy or offensive. But it is a fine balance, one, not easily achieved. (more…)