Are you one of those people who loves analytics? I can think of several marketing communications professionals I personally know and admire, who absolutely live for analytics.
A dear friend of ours, Chris. L. Davis—Head of Marketing Automation at LeadPages (pictured above)—says that numbers (and knowing how to interpret them) are as important to your business as reading the Bible is to a Christian. I don’t know if that “clicked” for you, but when I first heard Davis explain analytics in this way, something definitely “clicked” for me.
As a PR professional, I’ve always loved measuring and tracking the effectiveness of digital communications. And today, I have a very special treat for you, free Instagram analytics! Brought to you by the fine folks at Union Metrics. (more…)