Instagram Strategy For Launches + Special Events

A few weeks ago, Chelsey and I put together a custom Instagram strategy—a mere 45 pages of exactly how to setup the account, what to post, which hash tags to use, and how and when to track and measure performance, etc., for a client whom we dearly love.

During this exercise, a strategy was rediscovered that we felt inspired to unpack and share with you. This particular strategy isn’t a new one but it works beautifully, it’s easy and it’s one that you’ll greatly benefit by adding to your Instagram marketing toolbox. (more…)

Celebrating The Impact Of Family Businesses In Orange County

Family Owned Business Awards 2015

Such a fantastic time was had yesterday at the 2015 Orange County Business Journal’s Family Owned Business Awards. Chelsey and I have an affinity not only with small business owners but with family-owned businesses, as well, probably because our father has owned his own business since the early 1990s.

According to the Conway Center for Family Business, family-owned businesses account for 50% of the U.S. gross domestic product and makeup approximately 80% of all business enterprise. The 2015 Edelman TrustBarometer study found that consumers trust family businesses 30% more than they trust large corporations (at least in the industrialized world). (more…)

Schedule & Manage your Instagram Posts In Less Than Two Minutes!

DOWNLOAD >> THE LATERGRAMME TUTORIAL TRANSCRIPT HERE

Without a doubt, each time I do speaking engagements for social media or specifically Instagram marketing, I get the inevitable question: Is there a tool that can help me preschedule posts?

With the onset of Hootsuite—one of our favorite social media management tools used by more than 10 million users around the world, people have gotten used to being able to slate tweets, Facebook or LinkedIn posts ahead of time.

Automation at its finest (until it’s NOT … check out our friend Scott Stratten’s famed anti-automation rant: Mannequin Networking – Why Twitter Automation Is Bad), savvy social media users know how to use the best of Hootsuite—and its automated publishing functionality—without being spammy or offensive. But it is a fine balance, one, not easily achieved. (more…)

Pageant of the Masters 2015 Preview

2015 Pageant of the Masters

Pageant re-creation of Edward Percy Moran’s “Betsy Ross Presenting the First American Flag to General George Washington.”

A few weeks ago, I had the pleasure of attending the Media Preview Night for Pageant of the Masters—an 82-year-old production based out of and born in Laguna Beach, CA—where famous works of art are recreated as “living pictures” using actual people.

If you’ve never been to a showing, first, let me preface this post by saying that seeing photos and reading about the event here do not do it justice.

Pageant of the Masters is an inexplicably cool program best experienced in-person. (more…)