A few weeks ago, Chelsey and I put together a custom Instagram strategy—a mere 45 pages of exactly how to setup the account, what to post, which hash tags to use, and how and when to track and measure performance, etc., for a client whom we dearly love.
During this exercise, a strategy was rediscovered that we felt inspired to unpack and share with you. This particular strategy isn’t a new one but it works beautifully, it’s easy and it’s one that you’ll greatly benefit by adding to your Instagram marketing toolbox.(more…)
Are you one of those people who loves analytics? I can think of several marketing communications professionals I personally know and admire, who absolutely live for analytics.
A dear friend of ours, Chris. L. Davis—Head of Marketing Automation at LeadPages (pictured above)—says that numbers (and knowing how to interpret them) are as important to your business as reading the Bible is to a Christian. I don’t know if that “clicked” for you, but when I first heard Davis explain analytics in this way, something definitely “clicked” for me.
As a PR professional, I’ve always loved measuring and tracking the effectiveness of digital communications. And today, I have a very special treat for you, free Instagram analytics! Brought to you by the fine folks at Union Metrics. (more…)
According to the Conway Center for Family Business, family-owned businesses account for 50% of the U.S. gross domestic product and makeup approximately 80% of all business enterprise. The 2015 Edelman TrustBarometer study found that consumers trust family businesses 30% more than they trust large corporations (at least in the industrialized world). (more…)
Without a doubt, each time I do speaking engagements for social media or specifically Instagram marketing, I get the inevitable question: Is there a tool that can help me preschedule posts?
With the onset of Hootsuite—one of our favorite social media management tools used by more than 10 million users around the world, people have gotten used to being able to slate tweets, Facebook or LinkedIn posts ahead of time.
Automation at its finest (until it’s NOT … check out our friend Scott Stratten’s famed anti-automation rant: Mannequin Networking – Why Twitter Automation Is Bad), savvy social media users know how to use the best of Hootsuite—and its automated publishing functionality—without being spammy or offensive. But it is a fine balance, one, not easily achieved. (more…)