Are you one of those people who loves analytics? I can think of several marketing communications professionals I personally know and admire, who absolutely live for analytics.
A dear friend of ours, Chris. L. Davis—Head of Marketing Automation at LeadPages (pictured above)—says that numbers (and knowing how to interpret them) are as important to your business as reading the Bible is to a Christian. I don’t know if that “clicked” for you, but when I first heard Davis explain analytics in this way, something definitely “clicked” for me.
As a PR professional, I’ve always loved measuring and tracking the effectiveness of digital communications. And today, I have a very special treat for you, free Instagram analytics! Brought to you by the fine folks at Union Metrics. (more…)
Without a doubt, each time I do speaking engagements for social media or specifically Instagram marketing, I get the inevitable question: Is there a tool that can help me preschedule posts?
With the onset of Hootsuite—one of our favorite social media management tools used by more than 10 million users around the world, people have gotten used to being able to slate tweets, Facebook or LinkedIn posts ahead of time.
Automation at its finest (until it’s NOT … check out our friend Scott Stratten’s famed anti-automation rant: Mannequin Networking – Why Twitter Automation Is Bad), savvy social media users know how to use the best of Hootsuite—and its automated publishing functionality—without being spammy or offensive. But it is a fine balance, one, not easily achieved. (more…)
Do you love Instagram filters? Well, we do too! And now there is even more to love. In honor of Instagram’s announcement of three new filters to its editing suite, we’ve compiled the Instagram Filter Cheat Sheet. So that you can identify the new names you will being seeing, and which filters get your photos the most likes and comments. Instagram also made an addition to hashtags that I am quite excited about. I’ve got all the details about the new filters and the hashtag addition in the post, below. (more…)