The New Color and Fade Tools on Instagram


Instagram announced two new tools to help you edit your photos. These tools are, the color tool and the fade tool and i’ve got you covered with everything you need to know.

Color Tool 1) Color Tool

The first tool is the color tool. Instagram says that the color tool “adds a color overlay to your shadows or highlights.” This means that once you use the shadow or highlight tool, you can then continue to enhance your photo with the color tool. There are eight different color options to choose from and you can edit the strength of the color shown. This can be done by taping on the color you have chosen. The color tool is a fun and unique way to add diversity to your photos on Instagram and I want to encourage you to give it a try.

2) Fade Tool

The Fade tool is a really cool new addition. Instagram says that the fade tool “gives your photos an Fade Tool aged film effect.” Reminds me of some good old fashioned photography. The tool can also “bring a quiet tone to your photos by softening colors,” says Instagram. Really though, it is a lot of fun to play with and I highly recommend that you try it. The fade tool is a great way to change up your Instagram feed and if nothing else, you will get a different look at one of your amazing photos.


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Chelsey Veturis Baker is the Chief Operating Officer of new media consultancy Sister Act Media. A veteran content marketing strategist, Baker oversees an arsenal of consumer-facing, branded social media profiles including pages on Facebook with more than 4.72 million fans – and accounts on Twitter with more than 42,000 followers. Named one of the “100 Greatest Women in Social Media,” Chelsey positions companies on the first pages of Google. She’s an Elite Member of Yelp, a “Top 50 Tweep to Follow,” an official Huffington Post “Female Geek,” and an inaugural keynote speaker for the O.C. Social Media Summit. 

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