Excuse me, what’s going on here? Have you noticed a change to Instagram Hashtags lately? Well, you certainly wont hear the news from Instagram themselves but something is definitely different.
Instagram quietly rolled out a change to the way they arrange photos with hashtags. They used to put photos with a hashtag in order by when the hashtag was added. Meaning, you could post a photo, add hashtags later, and everything would be all good. The photo would show up in the top of a hashtag search immediately when you added a new hashtag. You could have even noticed an addition in likes because of this which was #Awesome.
Now, photos are arranged by the time that you posted a photo. If you post a photo and add hashtags later, any photo that is more recent than yours with the same hashtag will be placed above yours. #NotAwesome
What does all this mean for you? If you want to get the most out of your hashtags, your best bet is to post your hashtags as soon as you post your photo.
There was clearly some hashtag abuse going on and Instagram decided to put an end to that. Really, a smart move on their part. Now, when searching a hashtag the information will be more relevant as people will be more thoughtful about what hashtags they are using for their photos. In the long run, I think it’s a good change and we can all adapt for the greater good. Need ideas to concisely describe your photos? Download our cheat sheet for crafting more easy-to-use hashtags.
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Chelsey Veturis Baker is the Chief Operating Officer of new media consultancy Sister Act Media. A veteran content marketing strategist, Baker oversees an arsenal of consumer-facing, branded social media profiles including pages on Facebook with more than 4.72 million fans – and accounts on Twitter with more than 42,000 followers. Named one of the “100 Greatest Women in Social Media,” Chelsey positions companies on the first pages of Google. She’s an Elite Member of Yelp, a “Top 50 Tweep to Follow,” an official Huffington Post “Female Geek,” and an inaugural keynote speaker for the O.C. Social Media Summit.