Are you one of those people who loves analytics? I can think of several marketing communications professionals I personally know and admire, who absolutely live for analytics.
A dear friend of ours, Chris. L. Davis—Head of Marketing Automation at LeadPages (pictured above)—says that numbers (and knowing how to interpret them) are as important to your business as reading the Bible is to a Christian. I don’t know if that “clicked” for you, but when I first heard Davis explain analytics in this way, something definitely “clicked” for me.
As a PR professional, I’ve always loved measuring and tracking the effectiveness of digital communications. And today, I have a very special treat for you, free Instagram analytics! Brought to you by the fine folks at Union Metrics.
Here’s how this works:
1 – Visit the free tools section of the Union Metrics site and select, “Start Your Checkup.”
2 – Create a free Union Metrics account by entering your e-mail address and a quick password (Tip: use this awesome password generator to save you the brain power of creating one yourself).
3 – Get access to your Free Instagram Account Checkup where you will learn:
- Your best time to post (specific to your followers and engagement levels)
- Your top fans (a smart digital media manager would come up with some sort of fun, creative, “grand gesture” to demonstrate gratitude to these most engaged advocates)
- Your top hashtags—and which are performing the best
- Your top posts—see which posts generate the most engagement and perhaps more importantly, which generate the least
These insights offer helpful observations plus, they’re an easy way to get inside the heads/psyche of your audience, see exactly what gets them excited and learn more about what makes them tick.
If you’d like to learn more about what to do with your analytics once you’ve run the checkup, sign up to join us for our next LIVE Instagram training.
Digital Communications Strategist Robert Laird says, “I have definitely taken notes from each webinar I’ve caught. I really think every person I work with in the social media world should participate in it. I think you guys offer a very positive perspective approach to things that really is about building friendships/relationships which has always been my go button on things as well.”
We encourage you to invest this time to finally overcome any resistance or procrastination in starting your Instagram presence—or running it successfully. Reserve your spot here. And see you on the webinar.
Rochelle Veturis Coles is Chief Executive Officer, Public Relations & New Media Strategist at Sister Act Media. Her consultancy works with mission-focused brands to amplify their impact in the “socialmediasphere.” Last year alone, she worked with more than 200 newsprint, television, and online media outlets. Named a “Twitter Powerhouse” by the Huffington Post, Rochelle has been featured on MSNBC’s Your Business, KTLA5, OC Family, OC Metro Business, Orange County Business Journal, and Orange County Register, to name a few.